MEGATREND

We are in a future where a radical change in the global population is necessary. The extreme right wing has risen to power and has held on to it for years almost in a dictatorial manner. Climate change is causing extreme temperatures in both hot and cold, and increasingly advanced technology has changed the way we relate to each other. Now the virtual world is more real than ever. Gender roles are disappearing and cities are becoming cold and homogeneous. The difficulty of people to express their opinion and their personality, make the psychologist fundamental in their day to day. The desire to live and enjoy diminishes and people put aside their happiness for survival.

But what is the point of prolonging this type of existence? A group of psychologists from Barcelona, seriously concerned about the situation in which they are living, decide to start a movement to demand their rights. The movement consists of expressing everything they think, and everything they feel, and getting it out of their system through their clothes. They leave aside the basic, monochromatic clothes and personalise them. They write on them, paint them, tear them up and add volume and texture. They print on the pieces of clothing bright colors that scream feeling, madness and desire to live. And they raise their voices through street vandalism, they do graffiti all over the city, but this time they replace the walls with people, they paint their dresses, their trousers, their jackets and they give colour to a world that was becoming greyer.

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Manifesto

This urban tribe has been created together with a group of companions, each one showing a part of what the tribe represents.

ALBA MONFORT

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